Tuesday 17 January 2017

Final Major Project Proposal


μύθος
mýthos

Synopsis:
Influenced by the Ancient Greek demi-god Perseus and his most acclaimed mythical quest to slay the Gorgon Medusa. This collection will exhibit the hero's story through six singular coloured outfits representing the crucial elements of the myth, using oversized athletic silhouettes.  incorporating relevant fabrication and treatments such as quilting, drawstrings and oversized cuts to give the effect of draping in a reimagined non-traditional style.

Aims and objectives:
-   Create and work to an independently written brief and schedule throughout the course of this project, managing time and organisation skills
-   Identify a target audience/market for my work using appropriate creative and market research
-   Extensive idea development, documentation, analysation and sampling – evidencing clear evaluative thinking and critical appraisal/analysing
-   Use of previous technical skills in fashion design, illustration, pattern cutting and garment construction
-   Evidence of analytical judgement in the selection of final design ideas
-   Recordation of costings and technical information for the production of work, i.e. fabric costs – expense sheet
-   Presentation of ideas to a professional standard in a portfolio using appropriate formats
-   Use technical processes creatively to produce professional outcomes
-   Achieve a professional standard of preparation and presentation in the exhibiting of my work – i.e. end of year exhibition planning
-   Self-assessment - analysis of personal management and progress during the module, i.e. critical appraisal


Research:
-   Use of primary research i.e. sketching, illustrating and mark making
-   Secondary research from resources such as books, the internet, previous collections of fashion designers and artists
-   Visiting of relevant exhibitions, shows and media (such as films) to collect research

Perseus’ quest along with many Greek hero’s, god’s and myths are documented through various medias such as literature, vases and pottery as well as artistic paintings – which I can find at the British museum, collecting research to create a visual story board and research map/s which will create a strong start to my project.

Using research of contemporary and historical sportswear from shops, books and the latest and past collections from fashion shows I will be able to collect of contemporary sportswear fabrics which I will incorporate within my garments.


Working methods:
-   Collection of 2d work in sketchbook i.e. primary research sketches, illustrations, designs
-   3d products – fabrication and technical samples, final outcomes
-   Construction abilities using the machines, i.e. industrial sewing machines, overlockers and coverstitch machine
-   Use of technical skills creating digital flats and professional portfolio utilising my previous technical abilities on Adobe Photoshop and Illustrator


Materials and processes:
I understand that to achieve my outcome I will need to create professional relationships with companies and contacts such as fabric suppliers and digital printing services.
-   Use of athletic/sports related fabrics such as lycra, jersey, airtex mesh, stretch mesh, jersey, neoprene, scuba, towelling, sweatshirt jersey etc.
-   Create a contact/suppliers file of agencies that I will be using i.e. Chrissane (lycra/dancewear specialist fabric suppliers), Kleins (trimmings, fastenings and tool suppliers), Maculloch and Wallis (technical fabric suppliers) – all which I believe will play an important part in my project aiding me to achieve my desired outcomes.

Audience/market:
My womenswear sports-luxe, mythological collection will be designed for Autumn Winter 2018, desired from the age group of 18-30 year olds who have an interest in athleisure, avant-garde fashion.

References and Bibliography:
-   Atkinson M. (2012). How to create your final collection. Laurence King
-   Renfrew E. (2009). Developing a collection. ava
-   Chunman D. (2011). Pattern Cutting. Lawrence King
-   Nakamicihi T. (2011). Pattern Magic. Lawrence King
-   Wesen Brant, M . (2011). Fashion Drawing. Lawrence King
-   Szkutnicka B. (2010). Technical Drawing for Fashion. Lawrence King
-   Fischer A. (2009). Construction. ava
-   Swaddling, J. (2015) The Ancient Olympic Games, China; Toppan Leefung Printing Ltd.
-   Houston, M G. (2012) Ancient Greek, Roman and Byzantine Costume, New York: Dover Publications, Inc.
-   Ford, J. (2004) The Twelve Labours of Hercales, Brighton: The Salariya Book Company Ltd.

-   Lee, M M. (2015) Body, Dress and Identity in Ancient Greece, New York: The Cambridge University Press.

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