Feminism and Sustainability
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Obsolescence
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Expectation of the shopping trip will bring
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The desire to shop. We don’t need to but we feel we do
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85% of clothing worldwide ends up in landfill sites
instead of utilising it, as that costs more money
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Feminism
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Sustainability
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Green washing
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- Fetishism
- Everywoman
- Critique
- Butch
- Femme
- Domesticated
- Passive
- Repressed
- Masculine
- Roles
- Dependency
- Gender
- Stereotypes
- Discrimination
- ‘Barbie’
- Equality
- Male
gaze
- Slutwalk-
Amber Rose
- Object/Subject
- Active –
Lara Croft
- Suppression
- Subordination
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- Consumerism
- Change
- Environment
- Ethics
- Save
- Commission
- Manufacturing
- Growth
- Increase
- Society
- Climate
- Recycling
- Strategy
- Innovation
- Culture
- Obsolete/Obsolescence
- Modernity
- Mass
production
- Desire
- Reusing
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- MacDonalds
- Charities
- 5p
Carrier Bags
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H&M Conscious Exclusive 2016 range
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Equate the ethics behind the consumerism
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Innovation – people creating more innovative ways to
make things more sustainable.
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Technology – can we live without it?
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Water soluble clothing – paper bag scenario – no one
wants to have to walk in the rain with clothes dripping off them, however it
will mean less clothes in the landfills
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Cotton, wool, silk, linen – natural fabrics - all
breathe. Polyester, acrylic viscos, PVC doesn’t.. and will help you sweat – not
overly nice in public.
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Gym wear is synthetic, but is woven in such a way in
order to make it breathe
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Environment – Environmental damage (Emissions) down to
transportation
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Emissions from fuel – Factories, ships etc.
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Emissions in a textile view can come from dying
fabrics
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As a country we take water for granted – when dying
fabric we use water in the dye, water to wet the fabric, water to rinse the
fabric, water in the steam iron. All that’s wasted goes down the drain to a
treatment centre. However in places such as Bangladesh (one of the biggest
countries for fashion manufacturing) don’t have treatment centres, or the
facilities for water and recycling that we do. Worst case scenario, the
chemicals in the water could flow into the river, into the environment, the
fish and the people.
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The cheaper you buy, the less fixed it is – Dyes, ie.
Jeans, black jeans, blue jeans that rub off on you.
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Walter Benjamin – The Art of Mechanical Evolution
(ESSAY)
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Homogeneous – the
same
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Comme de Garcons – Made a machine irregularly to make
holes in a garment to make a point that machines shouldn’t be there to make
human errors for us
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Cotton – using so many chemicals and pesticides that effects
the environment and people around it
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Silk – Spray them so they don’t get a disease
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Stella McCartney – Vegetarian/maybe vegan. Doesn’t use
leather, fur etc. Her philosophy and design is her.
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Blowfish, vegan. Shoes with no leather, all
synthetics.
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Electric cars – works on electricity, it cuts down
fuel emissions. In terms of desire, there is none. None with a desirable design.
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Recycling
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Global warming in terms of fashion – Making seasons
irrelevant.. Its warmer, less demand for scarves, hats, gloves – knock on
effect on the climate outside
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Green washing – MacDonald’s, cynical as they
physically started to go green to make the public think they’re ethical and
environmentally friendly.
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We are designing and making clothing for other people,
so they feel good and confident in themselves.
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We don’t always have the freedom to act like men act
and don’t get penalised for it
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“I am your worst fear. I am your best fantasy”
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Guerilla Girls – predominate in terms of trying to get
people in the field of art to recognise female artists
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Sunday Times – ‘Torment of the model who was ordered
to shrink’
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BODY IMAGE
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Alexandra Schulman posted recently that she doesn’t
think eating disorders such as anorexia is because of the runways, that the
celebrities are responsible for the wanting to be smaller.
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14-18 year olds are impressed by celebrities
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Laura Maulvey
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Floyd
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