Sustainability, Greenwashing and Globalisation lecture by Gill

-   Consuming Christmas, where does the waste go?

-   Societies needs and wants are changing, there is an effect on our planet – Global warming

-   As future artists and designers should we take precautions to save the environment? Or do we not care?

-   Private/public transport – did private share cars? To reduce co2 emissions

-   80 billion pounds to poorer countries to help gauge emissions

-   It has to be a personal choice

-   Threats of climate hell

-   Build a visual and compelling vision of desirable lower commissions

-   Sustainability – some problems have grown from manufacturing

-   CONSUMERISM

-   Seeking constant growth in the products increases …

-   MacDonald’s 2013 Festive advert – Targeted at all audiences

-   Colour of the MacDonald’s buildings have gone to red to green (green washing) associating it to be more environmentally friendly than previously.

-   ‘Fireblasted’ glass – windows for the community

-   Using British beef, however it is still promoting fast food

-   Channelled more than £400 million of its British revenues through Luxembourg since 2009 joining apple, amazon and starbucks who all stand accused of favourable tax deals with EU states – NAUGHTY

-   SAVE FOOD FROM THE FRIDGE PROJECT

-   Fridges are energy consuming monsters

-   Carrots can be preserved in damp sand instead of fridge

-   Apples and potatoes.. something about stopping sprouting

-   Learning thermostat for the 21^st century – automatically switches off/on dependant on your life style

-   Seymourpowell worked with fuel-cell manufacturers Intelligent Energy (IE) to create, design and prototype the ENV, the worlds first fuel-cell powered motocycle

-   Up to 95% f the substance in household cleaning products is water and disposing of the packaging when the bottle is empty is wasteful

-   ‘Design can change lives’

-   Garment that offers a 10 piece wardrobe for 365 days including a 4-in-1 coat/dress/jacket/skirt

-   Seymourpowell’s Bimbo design for bread packaging identified and emergent behaviour in consumers who would misplace the wire-tie around the top of the bread packaging and end up tying the packaging themselves – Bread is the highest food which is wasted. With the ‘tying yourself’ technique it will help preserve the bread for a longer period of time

-   Sustainable design – Levi’s jeans that encourage cycling

-   It is about collecting it and putting it in the right place – Recycling i.e. water bottles

-   Stella McCartney – waterless t-shirt

-   People will only change their lifestyle in hope of a better one

-   Cycling and changing the way that we eat can help the environment – creating a sustainable lifestyle

-   We focus on the environmental boundaries rather than the social side

-   Higher brands have an impact on high street brands, as ideas trickle down from the runway

-   A t-shirt requires 20L of dye from the dying process – the company have saved over a million litres of water

-   H&M and WWF have worked together and set to conserve a water strategy to improve responsible water use

-   They have collaborated with Musee des Arts Decoratifs

-   Mink shoes are custom designed and hand crafted from only the finest quality non-animal products – ethics are considered

-   Natural or scientifically engineered alternatives such as cork and other animal friendly substitutes are employed.

-   Strict policy of animal preservation, protection, and safeguarding in its designs. Each shoe is unique and limited production

-   Consider – are you willing to pay more to save the environment and increase sustainability or spend less money but add to the consumerism? Do you get bored and want the new products? Or do you want something that will last longer?

-   Vivienne Westwood “Buy less choose well” – If you spend more on your clothing it should last longer rather than buying cheap clothes and adding to consumerism

-   People get easily bored and want the new products – ie. People will buy the newest iphone (6) rather than an iphone 4 because of its social status and newness

-   Patagonia ‘Build the best product, cause no necessary harm, use business to inspire and implement solutions to the environmental crisis’ – Patagonia’s mission statement

-   Whether an item is made in a dark squashed factory in Bangladesh for very little, is not a factor when part of society purchase their clothing

-   While people prefer a higher brand, they are not willing to pay the extra price for it. However when the word ‘tailoring’ is thrown in there, the percentage of people paying more was increased by 25%

-   All things appear and disappear because of the current cautions. Everything is in relationship to everything else – Buddist saying

-   Fashion is very selfish and ego centred. The basis of traditional fashion is that it is designed and created on a concept – usually based on actions which has no limitation

-   True as 85% of all garments produce around the world ends up in a landfill

-   Primark 22% rise believe there is nothing broken to be fixed

-   Climate change will start impact production

-   Companies are happy to use ethical and environmental gestures, but nothing to steer away from potential business

-   5p carrier bag charge – Where does it go? Not all to charity.. Cut their prices but make more profit for the company. It is good for the environment but theres the knock on effect – green washing – we think its going to charity so that’s okay.. but it is not all going there

-   Victor Papanek – Godfather of sustainable design

-   ‘What lies beneath the green wash?’

-   Barbie – sends messages to young girls that they need to be plastic too

-   We need art and design to elaborate and help improve the worlds needs

This lecture really struck my interests as I do care about how the world is treated and frustrates me to how ignorant some of society in this era are to it. Not everyone is aware of the affects of the industries and what they are doing to the environment and as a planet as a whole. I think that this lecture will be extremely influential to my philosophy and essay.